National Gambling Survey NGAGE 2.0: Research Methods and Methodology (2021)
Research Methodology for NGAGE 2.0 (2021) - Key Details
The National Survey on Gambling Attitudes and Gambling Experiences 2.0 (2021) employed an online survey methodology across the United States, including Alaska and Hawaii. Ipsos conducted the fieldwork using their panels and additional market research industry panels.
Survey Implementation:
- Conducted between April 12-29, 2021 (after NCAA March Madness)
- Available in English and Spanish
- Device-responsive design (computer, smartphone, tablet)
- 2,000 adult respondents nationwide
Sample Representation:
- Demographic quotas ensured representative sampling
- Post-fieldwork weighting adjusted for educational attainment
- Data matched against U.S. Census Bureau statistics
Comparison with NGAGE 1.0 (2018):
- 2018 survey: 3,000 adults
- 2021 survey: 2,000 adults
- Credibility interval change: +/- 2.0% to +/- 2.5%
- Reduced demographic subgroup analysis due to smaller sample size
Methodology Features:
- Random question order within sections to eliminate bias
- Identical question wording between 2018 and 2021 surveys
- New topics in 2021: financial investments, COVID-19 impact
Credibility Intervals:
- Full sample (n=2,000): +/- 2.5%
- n=1,000: +/- 3.5%
- n=500: +/- 5.0%
- n=200: +/- 7.9%
Person gambling on mobile phone
Note: Study limitations include coverage error and measurement error, common to all sample surveys and polls.
